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Profile Overview
Role
Co-Founder & COO at Superadmission
Focus
Digital Public Infrastructure & EdTech Reform
Location
New Delhi, India
Contact
Executive Summary
Unnati Vijay is a purpose-driven entrepreneur and social impact strategist building Digital Public Infrastructure to democratize India’s higher education access. As Co-Founder and Chief Operating Officer of Superadmission, she combines operational excellence with deep empathy for systemic social challenges, leading the development of a unified admission system that serves 35 million students annually—positioning it as India’s next critical DPI, comparable to UPI or Aadhaar. With proven track record in nonprofit operations, published creative writing, and 0-to-1 venture building, Unnati brings a unique blend of social consciousness and entrepreneurial execution. Her experience includes fundraising for educational nonprofits, published authorship, and school leadership—all converging in her mission to build technology that serves equity, not extraction.Current Venture: Superadmission
Building India’s Admission Infrastructure
Superadmission is a Digital Public Infrastructure initiative addressing the ₹15,000 crore annual inefficiency in India’s fragmented higher education admission system.The Problem We're Solving
The Problem We're Solving
- 35 million students navigate 150+ exam bodies and 200+ counseling portals annually
- 40-50% face preventable errors: missed deadlines, incorrect forms, document mismatches
- System fragmentation costs students, families, and institutions ₹15,000 crore/year
- No unified infrastructure exists—unlike payments (UPI) or identity (Aadhaar)
Our Solution Architecture
Our Solution Architecture
Four-layer DPI infrastructure:
- Identity & Verification: APAAR ID + DigiLocker integration for zero-touch document verification
- Intelligent Matching: Gale-Shapley Algorithm for mathematically stable seat allocation
- Real-Time Transparency: Live dashboards with vacancy tracking and probability estimates
- Unified Settlement: UPI payments + Academic Bank of Credits integration
Traction & Validation
Traction & Validation
- Pivot from CollegeCult: Started with B.Tech counseling (143+ students, 2024), identified systemic gaps, pivoted to infrastructure-level solution
- Pre-seed backing: invyrVentures operational support
- Zerodha WTFund: Reached Round 4/5 at Bengaluru pitch finals
- Government engagement: Presented to Sanjeev Bikhchandani (InfoEdge founder), aligning with NEP 2020 and Digital India
- National showcase: Startup Mahakumbh 2025 (Hall 6, B2C) + registered for India AI Impact Summit 2025
- Strategic partnerships: Blinkit collaboration (NCR voucher distribution, May 2025)
- Regulatory positioning: DPIIT-Recognized, MSME Certified, GST-compliant, preparing for Startup India Pre-Seed Grant
Vision & Scale
Vision & Scale
Positioning Superadmission as the “UPI of College Admissions”—a neutral, interoperable platform owned by no single institution but serving the entire ecosystem. Target: National-scale DPI serving 4.14 crore students across 1,113 universities and 43,796 colleges.
Entrepreneurial Journey
From Social Impact to National Infrastructure
1
Summer 2024: CollegeCult Pilot
Co-founded CollegeCult to address admission counseling inefficiencies during B.Tech admissions season. Built initial service helping 143+ Delhi students. Demonstrated service-first mindset by maintaining quality over aggressive growth—a principle that defines Unnati’s operational approach.
2
Late 2024: Strategic Pivot
Recognized that counseling services address symptoms, not root causes. Led operational transition to infrastructure-layer solution: Superadmission as Digital Public Infrastructure—applying lessons from nonprofit work to tech entrepreneurship.
3
Q4 2024-Q1 2025: Validation & Structure
- Co-incorporated Drox Consultancy Pvt. Ltd. (brand: CollegeCult.com, now Superadmission)
- Secured pre-seed support from invyrVentures
- Achieved DPIIT recognition, MSME certification
- Co-pitched at Zerodha WTFund (Round 4/5)
- Met Sanjeev Bikhchandani, contributed to vision alignment discussions
4
Q1 2025: National Expansion
- Co-presenting at Startup Mahakumbh (world’s largest startup expo)
- Registered for India AI Impact Summit 2025 (government-backed, global tech leaders)
- Coordinating Blinkit partnership for NCR market penetration
- Preparing Startup India Pre-Seed Grant application
5
Q2 2025 & Beyond: Infrastructure Deployment
Leading operational execution for pilot programs with government stakeholders, aligning with NEP 2020 implementation. Building India’s first unified admission DPI with focus on inclusive, equitable access.
Social Impact & Leadership Experience
Building Systems That Serve Communities
Fundraising Leadership
Muskurahat Foundation (June–September 2021)
Led fundraising and donor outreach for educational nonprofit serving underprivileged children across India
Led fundraising and donor outreach for educational nonprofit serving underprivileged children across India
Published Author
“From the Class Room” Anthology (APC Books, 2023)
Published poetry on adoption and social awareness, selected through editorial review process
Published poetry on adoption and social awareness, selected through editorial review process
School Leadership
Head Girl
Led student body, demonstrating early leadership capability and community representation
Led student body, demonstrating early leadership capability and community representation
Creative Expression
Storytelling & Empathy
Developed strong narrative skills through creative writing, essential for stakeholder communication and mission articulation
Developed strong narrative skills through creative writing, essential for stakeholder communication and mission articulation
Unnati’s social impact background isn’t tangential—it’s foundational. Building DPI for 35 million students requires understanding systemic inequity, stakeholder empathy, and patient capital. Her nonprofit experience provides the values-driven framework that makes Superadmission a reform, not just a business.
Professional Exposure & Networks
- Summit Participation
- Skill Development
- Startup Ecosystem
Global Leadership Summit 2024
HSBC / CNBC TV18 | Jio World Centre, Mumbai
HSBC / CNBC TV18 | Jio World Centre, Mumbai
- Delegate among India’s business elite (Ambani, Poonawalla, Jindal, Murthy families)
- Exposure to C-suite strategic thinking and corporate governance
- Networked with institutional investors and policymakers
Strategic Approach & Philosophy
Why Unnati is Building Superadmission
Equity-First Thinking
Brings nonprofit mindset to tech entrepreneurship. Superadmission is designed to serve all students—not just those who can afford premium services.
Operational Excellence
Manages day-to-day execution, stakeholder coordination, and partnership development—ensuring vision translates to delivery.
Narrative Power
Published author and storyteller. Articulates Superadmission’s mission in ways that resonate with government, institutions, and families.
Long-Term Commitment
Like her fundraising work for education nonprofits, approaches Superadmission as patient infrastructure-building, not quick exits.
Why Unnati Should Attend FYLS Dubai 2026
Alignment with Summit Themes
Social Impact & Ethical Leadership
Social Impact & Ethical Leadership
Youth Leadership & Future Shaping
Youth Leadership & Future Shaping
At 20-21 years old, Unnati is building infrastructure that will serve hundreds of millions of students over decades. She embodies the “active partner in shaping the world’s future” that FYLS seeks to cultivate.
Multi-Stakeholder Collaboration
Multi-Stakeholder Collaboration
Superadmission requires balancing government policy, institutional autonomy, and student needs. Unnati’s nonprofit experience in donor relations and community engagement translates directly to diplomatic stakeholder management.
Women in Tech & Leadership
Women in Tech & Leadership
As a female co-founder in India’s tech ecosystem, Unnati brings critical perspective on inclusive innovation and diverse leadership—essential voices for FYLS’s global dialogue.
What Unnati Will Contribute to FYLS
- Case Study in Purpose-Driven Entrepreneurship: How to build ventures that balance social impact with commercial sustainability
- Nonprofit-to-Tech Translation: Frameworks for applying community-first thinking to infrastructure design
- Operational Excellence Models: Lessons from managing 0-to-1 execution in resource-constrained environments
- Narrative & Communication Skills: Published author’s approach to stakeholder storytelling and mission articulation
What Unnati Will Bring Back to India
- Global Best Practices in Inclusive Innovation: Learning from international models of equity-focused technology
- Partnership Development Frameworks: Strategies to expand Superadmission’s institutional and government collaborations
- Women in Tech Networks: Connections to scale female leadership in India’s startup ecosystem
- Youth Leadership Playbook: Sharing FYLS learnings with India’s startup community via Startup Mahakumbh and other platforms
Core Competencies
Operational Leadership
Managing day-to-day execution, partnerships, and stakeholder coordination for national-scale DPI
Social Impact Strategy
Translating nonprofit empathy and equity frameworks into technology design
Fundraising & Relations
Proven track record in donor outreach and stakeholder engagement from nonprofit experience
Communication & Storytelling
Published author with strong narrative skills for mission articulation and stakeholder alignment
Community Leadership
School leadership experience demonstrating early capability in representation and consensus-building
Execution Speed
0 to 143 students in 3 months. 0 to national startup showcase in 6 months.
Current Focus & Next Milestones
1
Immediate (Q1 2025)
- Complete Startup Mahakumbh showcase
- Coordinate India AI Impact Summit presentation
- Launch Blinkit partnership (May 2025)
2
Short-Term (Q2 2025)
- Lead Startup India Pre-Seed Grant application
- Manage pilot program operations with select institutions
- Oversee MVP development of unified admission platform
3
Medium-Term (H2 2025)
- Coordinate with Ministry of Education for NEP 2020 alignment
- Expand pilot to 5-10 institutions across 2-3 states
- Support seed round fundraising from impact/ed-tech focused VCs
4
Long-Term Vision
Position Superadmission as national DPI by 2027-28, ensuring equitable access for all 35 million annual applicants
Personal Values & Approach
“Building Superadmission isn’t about creating another startup—it’s about reforming a broken system that perpetuates educational inequity. I’ve seen firsthand through my work with Muskurahat Foundation how access to education transforms lives. Technology should be the great equalizer, not another barrier.”
- Equity over extraction: Technology should serve all students, not just those who can afford premium services
- Community over ego: Learning from nonprofit work that sustainable impact requires patient relationship-building
- Quality over growth: Stopped CollegeCult intake to maintain service standards—a principle Unnati championed
- Collaboration over competition: Positioning Superadmission as neutral public good, not proprietary platform
- Purpose over profit: Building infrastructure that will serve students for decades, not quarters
Why Fund This Journey to Dubai?
Investment Rationale for FYLS Scholarship:Proven Social Impact
Track record in nonprofit operations and community leadership. Brings values-driven approach to entrepreneurship.
Scalable Vision
Not building for 1,000 users—building for 35 million students annually. DPI-scale thinking with equity focus.
Operational Excellence
Manages complex stakeholder coordination (government, institutions, students) with nonprofit-honed diplomacy.
Knowledge Transfer
Will bring FYLS learnings back to India’s startup ecosystem via Mahakumbh, AI Summit, and women-in-tech channels.
Published Work
From the Class Room Anthology
APC Books, 2023Featured contributor in national anthology of student voices. Published poetry centered on adoption, social awareness, and empathy—themes that inform Superadmission’s equity-first mission.“My writing has always been about giving voice to those who aren’t heard. Superadmission is an extension of that—using technology to amplify access for students the system has left behind.”
Connect with Unnati
Connect on LinkedIn
Documentation
Read Superadmission Docs
Muskurahat Foundation
Learn about her nonprofit work
Download Complete CV
Download Unnati Vijay’s CV as PDF
Complete professional profile optimized for scholarships, conferences, and institutional presentations
Complete professional profile optimized for scholarships, conferences, and institutional presentations